 |
|
| Strategic Pull-through
Initiatives |
- Form health plan team with client and MCO
- Secure formulary announcement letter, from health plan to be used by sales team in field
- Secure list from health plan/client of top 100 to 200 high-volume prescribing MDs within
targeted drug class
- Assist in the formation of plan marketing message to be used in the field by
sales representatives
- Launch meeting with pull-through team to possibly include team member from health plan team
- Establish a targeted increase in market share within a defined time line
- Arrange business review with team and health plan one month post launch
|
|
 |
